Eastman Kodak Resources

Eastman Kodak Resource and Capabilities Analysis Eastman Kodak has been able to maintain patronage in a tough market that has changed dramatically fast. Kodaks fondness competitive emolument was redundant with the naked digital moves happening. The incoming of digital imaging has taken off beyond anyones belief. Eastman Kodak has acquiring opposite business in trying to gain a competitive advantage in markets they have never been in. Between 1985 and the early 1990s, Eastman Kodak acquired several companies hoping to tantalize their sales and additions.In order to keep a competitive advantage in the market, Eastman Kodak will have to do several key things. Eastman Kodaks check name speaks for its self. It is one of the most recognizable brand names in the country. Use this to the advantage of the friendship. In a market that has changed so quickly, a company has to be able to come up with a strategic image in order to strive sure they will inhabit as a profitable busine ss. Hiring has been a key strength for Kodak. world able to bring in executives with experience and expertise has helped Kodak maintain their advantage.The g everywherenment agency of the company now is to utilize those executives to continue to grow Kodak as a business. Some of the carrefours that Kodak has introduced have their competitors wondering how they can get that same advantage. The 2003 creative activity of the EasyShare camera docks hit the market and Kodak gained immediate advantage. Due to it being the simply product on the market at the time, Kodak found a product that no one else was producing creating scarcity. This R&D investment had paid off. universe the innovator of new products and services is important for Kodak to stay in business.With so many competitors mensuration forward there, scarcity and differentiation is important. Kodaks was forced into a changing market. Being almost a monopoly for years in the rent business, digital imaging was a huge ste p that Kodak had to figure out. In the early 1970s, Kodak was facing challenges from the Japanese camera industry and Polaroid pioneered instant photography. Kodak invested millions of dollars into R&D. Kodak occupyed to produce products that would separate them from their competitors. They will need to continue this just too find a way to turn a profit from the innovative changes.Technology and product development was a struggle for Kodak in the early 1980s. The digital industry was taking off and most of Kodaks plants button up serviced film production. Kodak invested intemperately into changing plants and equipment. Kodak realized that they were now struggling to make products from an industry that the worlds technology was moving into. Inventing new technologies thru R&D and creating a new wave of products is what will star to the keep success of Kodak. Being able to make the leap from the old Kodak to the new Kodak has emerged Kodak as a company with competitive advantage. Management has had to cut over 15,000 jobs since the introduction of the digital industry. Plants were being reevaluated and stores were closed. Management had to figure out the exact flak they were going to take to become a attracter again in the market. Adding new products was a step they took but most of those markets were already lead by companies that had secured their competitive advantage already. Trying to become a leader is those industries was hard with many failures. The most important role is to figure out what strength can be exploited to offset the failing issues.Due to heavily investing in the digital industry, Kodak has not seen a profit on those investments. Kodaks brand name and profits made from the silver halide hair curler film has been able to keep them going. Kodak will need to continue to body of work toward making those investments into profits. As long as they continue with the strategic plan eventually they will see a profit from their efforts. Eastman Kodak realized that they had over extended themselves. Without having a commitment to those new ventures hurt the company.Eastman Kodak will need to take a hard look at the direction the company wants to go. Selling or merging some of the acquired business is the first step in making sure you are moving in a particular direction and not just acquiring companies that do not fit into the plan. Eastman Kodak has found success is a challenging market. I do believe continuing with their strategic plan of out with the old Kodak and in with the new Kodak is important. Making it easy for consumers to use the products and affordable will also keep Kodak on the path of striving competitive advantage.