My initial regional marketing strategy Essay

In determine, round of my pricing strategies were just following my competitors, beca workout I shake the faith that their monetary values are the results from the arguing in that merchandise. It is true that we should set apart an eye upon our main competitors, because they father the authorised information we make. For example, in brazil-nut tree, when I found the main competitor of me pass 35 billion dollars on the progress on Family & Healthy products, I realized that I could not I Ignore the promotion on this kind of product any much. So I invested about 5 million dollars on it immediately.Furthermore, I found that a big turn of the competitors produced the fair toothbrushes and few of them put their heart into producing small and spectacular products. And more people in all of the ascertainets choose culture medium toothbrushes than other products. Therefore, I focused upon the medium products from the jump completion to the 6th compass point. Whats more , at one measure I bandage ined a spick-and-span food grocery store, I chose only several medium products to produce because the data told me that the medium toothbrushes are the or so popular products and the nigh profitable products. later I ran the actions I prepared, I got positive dismiss voice finally. In promotion, I everlastingly consulted the strategy from my competitors, because I countd they could give way in the commercialise, meaning that their promotions were not bad. I usually was the minute or third in promotion among all the companies. In addition, I collectioned the promotion by the sales tweet after I position the sale force by the shopping habits of the customers in the native market. In pricing, I chose almost all the medium products because I thought the medium is the most practical. And I chose some small and large products, in order to collocate with the medium ones. In ad, I also consulted from my competitors. However, I put all of my adv ertising into a continued advertisement. Especially in large market, such as Brazil and Mexico, I focus on the Family/ parsimony products, because I think the family is the group, who has the biggest buying power.2. Changes and RationaleMy first travel were 1st Brazil in period 1, second Argentina in period 2, 3rd Mexico in period 4, fourth Chile in period 5, 5th Peru in period 7, 6th Venezuela in period 9. And the tenth period is the remaining period for me to do some adjustments to make a smash result of the simulation. In order to astound a better performance, I rearranged the steps into 1st Brazil in period 1, 2nd Argentina in period 3, 3rd Mexico in period 4, fourth Venezuela in period 6. The reasons why I changed the order is that when I acquainted Brazil, I got the pilfer market look at immediately. after(prenominal) that I set a plant in Brazil, save I indigence time to mitigate the capability of the plant to support that markets I am going to enter later (we can o nly add 100 units of return in Brazil all(prenominal) year). As a result, I stayed at Brazil for another year. At the third year, I entered Argentina instead of the second year. As for the fourth market I entered. I used to enter Chile at the 5th period.However, at this time, when I entered Mexico at the fourth period, it needs some time for me to enlarge the market in Mexico. Consequently, I chose to enter into the 4th market at the 6th period, which is actually the emergency from the MBA 558 professor, similar to the class syllabus. Whats more, when I chose Chile, who was my first choice for the 4th market, I found that the work-force in that coun audition was really high and the advertising cost was also too expensive. I abandoned it because I believe I didnt have enough money to support this singular market at that time. And then I chose Venezuela to replace it because it was a dwarfish country and it was easy for me to handle. Moreover, its work force cost is low and mar ket is normal, unlike Chile.3. Performance Objectives VS Actual Performance aft(prenominal) I ran the period 1 and period 2, I got a negative net division. That is indispensable and reasonable, because when I entered Brazil, I started the plant immediately and invested huge money on the promotion and advertisements. Moreover, I arranged nearly 100 people functional on the sales and the price was also not too high. As a result, the cost of products sold was really high, which is why the net constituent was negative. However, as I invested huge money on the promotion and sales, and the price was not too high. I got lots of unit sales totally. It subject matter that, I already have a relatively big mark share with the competitors. Because the market share is truly important especially for the new comers, I still felt optimistic about my wonderful coming(prenominal) in Brazil. That is to say we must bear the negative net region at first and try to get positive net contribution la ter, which needs us have the enough support of finance.Every time I entered a new market, I got a negative contribution in the first period. However when Ienlarged my productivity and cosmetic surgeryd my price, I got a positive contribution in the following periods. I didnt have a particularized objective in every market, but the actual performance was that I have the biggest market share in Brazil, which is my most important market. And in other markets, I was always top 3 association in market share. I have the general biggest market share. It seems like my strategy was not bad but need to be improved if I want to have the biggest market in every country.4. Key StrategyEntry Steps heavy markets first, Largest markets first.Sale force, Promotion, Pricing, Allowance and AdvertisingAccording to the shopping habits of the customers, rich lieu of the countries and competition situation. SKUWhen I entered a new market, I focus on several medium products, because medium ones are t he most practical and popular. After I occupied some market share, I developed some other products. In rich countries, I focus on red-blooded ones. By contrast, in poor counties, I drew attention into the thrift ones. Among the children, I only sold medium products, because the children dont have so many different requirements5. Company Position for the futureAfter the 10 periods, I have the biggest market share in Brazil, which is my most important market. And in other markets, I was always one of the top 3 companies in market share. In total, I have the overall biggest market share. It seems like my strategy was not bad but need to be improved if I want to have the biggest market in every country. In the future, I give try to enlarge my market share in the other countries, except for Brazil, in order to get the biggest market in every country. After that, my company should fetch a good way to get more net contribution, as my company was not the one who has the largest net cont ribution.6. Lessons from the simulation experienceThe entry steps when my company want to fattenI should find a most important and large country to enter first and then expand step by step. In every new market, what I need to do step by step.At first, I should focus on the specific product or some specific products, instead of kinds of ones. After I occupy some market share, I will try to produce other kinds of popular products How to arrange sales force and promotion upon itI would search the information about the shopping habits of the customers at first and then analyze it. After that, I arrange the sales force and the promotion. How to price the products and make the allowanceBefore I price my products, I should consult my competitors, because their prices represent the market supply and demand. As for the allowance, I will make it based on my price. When my price is raised, I would also raise my allowance.How to advertiseBefore I invest my money into the advertisements, I shou ld find my target market and then try to consult my competitors in that specific market. And then I will make a advertisement corresponding to my competitors and my steps to enlarge my market share. Whats more, I would still stick on a advertisement if I have it for many years, because I believe I have a competitive advantage in it.How to arrange the plantsI chose Brazil as the location of the plant because I thought Brazil has the sufficient work force, a big market and also the central location. Nevertheless, I made a mistake upon the production in the plant that I added its capability by 100 million units every year, making the depreciation so high. If I restart the simulation, I would control the power of the plant according to the sales.7. ConclusionFrom the simulation, I well-educated how to do the streamlined global expansion with working as the country-manager and how to use different strategies in different periods, which are the vital things that I wise to(p) from this c ourse.